Getting to the top of search engines can be a daunting task. Just ask anyone who has tried. Because a certain someone is a famous heavy metal guitarist it is doubtful I will ever be numero uno on any search engine, much less Google, but there are things you can do.
First off, you can read The Anatomy of a Search Engine written by the founders of Google when they were still graduate students. The formula for PageRank is described as are the basics of how Google indexes webpages. It may not seem ground breaking now, but at the time it took the search industry by storm and, since then, Google has been the defacto standard in searching.
Some things to check out are their idea of building a feedback system into Google to rate result sets and their discussion on advertising.