Why I'm an ITMS Whore

For those of you who don’t know ITMS stands for iTunes Music Store. It’s the online music store that Apple’s visionary Steve Jobs launched about a year or so ago. It features single tracks for 99 cents and full albums for $9.99. Lately, I have become increasingly reliant on ITMS for all of my music needs. In fact, I’ve gone so far as to accept ITMS Gift Certificates as payment for services rendered. Combine this with the Pepsi caps giveaway and I’ve gotten a lot of mostly free music over the last few weeks.

My purchases range from Guns N’ Roses Greatest Hits to Billy Joel and Michelle Branch. I’ve also been trying to buy legal copies of the music Lauren insists on downloading illegally. I’d rather she just use my ITMS account, but there doesn’t appear to be any reasoning with her.

The reason I like ITMS so much is the obvious: it’s on demand. If I have a tune stuck in my head and I forget how it goes I click on the ITMS tab and download it. I also like the fact that I don’t have to go anywhere, which facilitates my already abundant laziness. If you combine this with the fact that Lauren can play my tunes across the network through her iTunes and, with my amazing 40GB iPod, I can listen to my tunes at the gym and through the radio in my car you can easily see why I use ITMS all the time. So let’s recap:

  1. ITMS is on demand – purchase whatever you like, whenever you like a’ la carte.
  2. You don’t have to go to the record store anymore.
  3. With an iPod you can take your tunes anywhere.
  4. It’s cheap and legal.

Yup, life is good with ITMS. In fact, I would say I’m enjoying music much more now that it is around. I listen to more music and find myself actively seeking out music much more than I did before ITMS invaded my life.

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