More Marketing Antics

After reading an article in Time magazine that described how many advertising companies are using more and more guerilla marketing tactics, I came accross this story. The story describes how Starburst has recorded a hot new single that is currently number 28 on the record charts in Australia. The article in Time described Red Bull putting empty cans of the drink in trash cans and on pub tables before the drink was released in London. Other stories included people acting like tourists asking you to take their picture with the latest digital camera or cute girls in bars asking you to by them namebrand drinks (ie. “How about you buy me a refreshing Mike’s Hard Lemonade”). One exec describes it as “real life product placement.” Scary.

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